Launch Your Coffee Roasting Business. Skip the RM100,000 Mistakes.
A guided business-build programme with Tristan Creswick -- 27 years in specialty coffee and founder of the World Espresso Championship. Equipment, workflow, green supply, menu, pricing and launch strategy, built with you and around your budget -- so your roastery opens with a plan that survives contact with reality.
Cottle Coffee Academy, Petaling Jaya · In-person working sessions · Maximum 2 founders per programme
A Roastery Fails on Paper Long Before
It Fails in the Market.
Most roasting businesses do not fail because the coffee was bad. They fail because the wrong roaster was bought for the business model, the cost per kilo never worked, the green contract locked in the wrong volumes, or the launch burned the budget before the first wholesale account landed.
Every one of those mistakes is visible -- and avoidable -- before you spend the money. That is what this programme is: a guided build where every major decision gets made with someone who has watched the Malaysian and Australian coffee industries for 27 years.
The programme fee is real money. The mistakes it prevents are bigger money. Wrong equipment alone can cost more than the entire engagement.
Six Pillars. One Launch-Ready Roastery.
Business Model & Numbers
Wholesale, retail, cafe-supply, online, or a hybrid -- we stress-test your model with real Malaysian cost structures: green price, yield loss, packaging, labour, and the cost per kilo that decides whether you survive year one.
Equipment & Workflow
The right roaster for your volume and budget -- not the one a salesperson wants to sell you. Layout, workflow, ventilation, power, and the small equipment decisions that quietly make or break daily production.
Green Coffee & Suppliers
Importer relationships, sample evaluation, contract volumes, and your opening green menu -- built on supplier connections it takes years to develop alone.
Product & Menu Strategy
Your launch lineup: signature blends, single origins, price points and packaging -- designed around your target customer and the margins your model needs.
Sales & First Customers
The wholesale pitch, the cafe meeting, the sample-drop system. A pipeline plan for your first ten accounts -- because a roastery without a sales motion is a very expensive hobby.
Launch Roadmap
Sequenced, dated, and realistic: what happens in month one, month three, month six. You leave with a plan you can execute -- and a mentor who knows whether it will work.
For Founders Who Want It Built Right the First Time.
You Have Capital and Intent -- But Not Coffee Industry Experience
The industry looks simple from outside. It is not. Bring your ambition; we bring 27 years of knowing where the bodies are buried.
You Want to Roast Your Own Beans
You already run a venue -- now add roasting without breaking what works. Integration, workflow and the honest maths on whether in-house roasting actually pays for you.
You Want Recurring Revenue From Cafes, Hotels and Offices
Wholesale is a systems business: production, consistency, pipeline, service. Build it as an asset from day one, not a job that owns you.
You Are Leaving a Career to Build Something Real
We take that seriously -- which is why the first conversation is an honest assessment, including telling you if the timing or model needs rethinking.
From First Call to Opening Day.
Strategy Call -- Free
A no-obligation conversation about your goals, budget and timeline. You get an honest assessment of your plan -- including the gaps -- whether or not we work together.
Scope & Programme Design
If it is a fit, we define the scope: your business model, the decisions that need making, and a programme built around them. Up to 2 founders are included at no extra cost.
Working Sessions
In-person build sessions at the academy in Petaling Jaya: numbers, equipment, suppliers, product, sales pipeline. Every session ends with decisions made and actions assigned -- not just discussion.
Launch Roadmap & Beyond
You leave with a sequenced launch plan and the relationships to execute it -- equipment, green supply, and the coffee knowledge your product stands on. Graduates can continue into roasting training or mentorship as needed.
Build With Someone Who Has Spent 27 Years Inside the Industry You Are Entering.
Tristan Creswick -- Academy Director & Founder. Tristan has spent 27 years across the Australian and Malaysian coffee industries -- roasting, training, judging, and building the World Espresso Championship from scratch into an international competition. He knows what a coffee business needs to survive because he has built them.
- 27 years of Australian coffee-industry experience.
- Founder of the World Espresso Championship and Malaysia Espresso Championship.
- SCA Authorised Trainer and academy director.
- Has trained over 5,500 students across barista and roasting programs.
- Personally guides every business build -- no juniors, no handoffs.
This Programme Builds the Business.
Roasting Skill Is a Separate Craft.
Some founders will roast personally; others will hire a roaster. If you will roast yourself, pair this programme with our practical pathway -- the 2-Day Fundamentals, the 5-Day Intensive, or the 10-Week Mentorship.
If you will hire, this programme teaches you how to evaluate roasting talent and product quality -- so you are never blind in your own business.
Before You Book a Call
How much does the programme cost?
Do I need roasting experience first?
Why only 2 founders per programme?
What do I actually leave with?
Where do sessions happen?
What if I am not ready yet?
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Your Roastery Deserves a Plan
Built by Someone Who Has Done It.
One conversation. An honest assessment of your idea, your budget and your timeline -- from someone with 27 years in the industry. If it is a fit, we build together. If not, you still leave smarter.
Up to 2 founders · In-person in Petaling Jaya · Limited capacity
WhatsApp: +60 12-650 1615 · Cottle Coffee Academy, Petaling Jaya, Greater Kuala Lumpur