White-Label & Private-Label Launch Program

Build the brand and customer relationship—without building the roastery first.

Make the product, supplier, pricing, packaging and channel decisions as one connected launch system. An external partner produces the coffee. You own the proposition and the customer.

Six weeks · MYR8,990 per business

Up to two designated founders or key operators. Up to three planned coffee SKUs.

Led directly by Tristan Creswick27 years of Australian coffee-industry experience · Founder, World Espresso Championship

Request a Coffee Brand consultation See what the program includes

The operating model

Own the proposition and the customer relationship. Use the right production partner for the coffee.

A lower-capital model still needs disciplined decisions. Outsourcing production does not outsource responsibility for quality, terms, packaging, fulfilment or margin.

You own

Brand, range and customer

Target customer, proposition, selected products, brand, pricing, channels and the customer relationship remain yours.

External partner

Coffee production

A roasting or manufacturing partner produces the coffee and may pack it, according to that supplier’s verified services and terms.

This program

Connected launch decisions

Structured comparisons, development and a six-week launch roadmap. It does not eliminate the decisions, inventory or a production run.

Internal roasting equipment is not required. Cottle Coffee Academy remains supplier-neutral and is not the manufacturer unless a separate written arrangement is verified.

Fit

Built for founders who want the brand without buying a roaster first.

Strong fit

  • Testing a coffee proposition without purchasing roasting equipment first.
  • An existing audience, retailer, café, hospitality group or corporate-gifting business adding a coffee range.
  • Owning the brand and customer experience while using a specialist production partner.
  • Needing structured help comparing supplier offers, products, costs and channels.

Not yet

  • Looking for effortless passive income.
  • Expecting the program fee to include inventory or a manufacturing contract.
  • Wanting to operate a roaster as the core production capability.
  • Seeking a promise of profit, supplier acceptance or regulatory approval.

Compare the four coffee-business models

Supplier direction

White label or private label?

Suppliers do not always use these terms in exactly the same way. The program helps you compare the product, service and commercial terms actually being offered.

White label

An existing product, your brand

An existing supplier product is sold under your brand. That usually means fewer product-development variables and may mean lower complexity or a faster path to testing, subject to the supplier’s real offer.

Private label

A more specific product, still produced outside

The supplier develops or adapts a more specific product, blend, roast, packaging format or specification. That normally introduces more development work, commercial variables and potentially higher minimum orders.

The lowest MOQ is not automatically the best option. No supplier is guaranteed to accept the client. Invented cost, lead-time or margin ranges are not published here.

Six-week applied launch program

Connect the decisions as one system.

These are six phases of work for one business—not a classroom syllabus, and not a claim that each phase occupies one exact calendar week.

  1. Customer and business model

    Define the target customer, need, route to market and the role the brand will play.

  2. Supplier and production route

    Choose the white-label or private-label direction and establish a supplier evaluation framework.

  3. Coffee and product selection

    Taste, compare and assess available samples, subject to supplier samples and availability.

  4. Range, price and introductory economics

    Plan up to three initial coffee SKUs, customer-facing pricing and introductory unit economics.

  5. Packaging and channel brief

    Establish the information structure, packaging requirements and priority channels.

  6. Fulfilment and launch roadmap

    Connect inventory, ordering, fulfilment, responsibilities and launch sequencing.

MYR8,990 core program

What the advisory program does—and does not include.

Guided development for one business. Not a franchise, distributorship, manufacturing contract, legal service or guarantee of commercial performance.

Included

  • Business model and target-customer definition.
  • Brand proposition and differentiation.
  • White-label versus private-label decision.
  • Supplier and OEM evaluation framework.
  • MOQ, lead-time, unit-cost and packaging comparison using real supplier information available to the client.
  • Coffee tasting and product-selection sessions, subject to verified samples and availability.
  • Initial range architecture for up to three planned coffee SKUs.
  • Introductory pricing and unit economics.
  • Packaging structure and information brief.
  • Sales-channel choice across e-commerce, subscription, corporate, retail and hospitality.
  • Inventory, fulfilment and launch sequencing.
  • A six-week launch roadmap.

Not included in MYR8,990

  • Logo or complete visual-identity production.
  • Print-ready packaging artwork.
  • Website design or development.
  • Photography or illustration.
  • Packaging printing or manufacture.
  • Coffee roasting, packing, warehousing or fulfilment.
  • Supplier minimum orders, charged samples or product inventory.
  • Domain, hosting, software, platform, app, payment, transaction or shipping fees.
  • Trademark registration, naming clearance or legal advice.
  • Food-label or regulatory approval.
  • Guaranteed supplier acceptance, price, MOQ, product, quality, specification or lead time.
  • Guaranteed market launch date, traffic, rankings, sales, profit or business outcome.

Roasting training is not automatically included. Product tasting does not make the founder a professional roaster.

Level of support

Choose the level of support after the decisions are clear.

Production is optional. Nothing here is preselected, and the middle route is not a fixed bundle—you may add brand/packaging, website, both, or neither.

Core launch program

MYR8,990

Six weeks of guided decisions, comparisons and a launch roadmap for one business. Up to two people. Up to three planned SKUs.

Discuss the core program

Core plus selected production

Add scoped production

Keep the MYR8,990 program and add Brand Identity & Packaging at MYR5,990, E-commerce Website Launch at MYR6,990, or both. Each is scoped separately.

Review production scope

Complete Coffee Brand Launch

MYR19,990

Core program + brand/packaging + website. Separate value MYR21,970. Saving MYR1,980. Approximately eight weeks after dependencies are ready—not a guaranteed market-launch date.

Discuss the complete launch

Launch Production Packages

When you need more than advice, add a defined production scope.

Production begins only after consultation, scope confirmation, payment arrangement and client provision of required inputs. Every deliverable requires human direction, review and client approval.

Optional

Brand Identity & Packaging Launch Pack

MYR5,990

Brand direction, logo or wordmark, colour and typography, compact brand guide, one packaging system across up to three coffee SKUs, print-ready artwork from client-approved mandatory text, core social-profile assets, two consolidated revision rounds, and handover of final approved files.

Print-ready means artwork prepared from approved text and specifications. It does not mean legally approved, regulation-approved, or guaranteed compatible with a printer before that printer’s technical specifications have been supplied and checked. Not included: printing or manufacture; photography or custom illustration unless separately scoped; trademark, naming or legal clearance; food-label approval; unlimited concepts; more than one packaging system or more than three SKUs; printer or pre-press management unless separately scoped.

Ask about brand production

Optional

E-commerce Website Launch

MYR6,990

Client-owned platform/account, up to five core pages, up to three products, responsive design, core copy, supported checkout/payment/shipping setup, contact and WhatsApp routes, basic on-page SEO, analytics via a client-owned account where available, policy placeholders or supplied text, two revision rounds, handover and a basic operating guide.

The client must own or receive administrative control of the domain, platform, analytics and payment accounts. Not included: domain, hosting, platform, theme, app or plugin costs; payment or transaction fees; custom software; photography; fulfilment, accounting or ERP integration; legal or policy drafting; ongoing maintenance, support or marketing; more than five core pages or three products; guaranteed traffic, rankings, conversions or sales.

Ask about website production

Core program + production

Complete Coffee Brand Launch

Approximately 8 weeks · MYR19,990

  • Launch Your Coffee Brand core program: MYR8,990.
  • Brand Identity & Packaging Launch Pack: MYR5,990.
  • E-commerce Website Launch: MYR6,990.

Separate value MYR21,970. Complete price MYR19,990. Saving MYR1,980.

The approximately eight-week period begins when required information, samples, decisions, production specifications, platform access and other dependencies are ready. It is not a guaranteed commercial market-launch date. Still excluded: inventory and supplier minimum orders; coffee manufacturing, roasting, packing or fulfilment; packaging printing; photography unless separately scoped; legal, trademark, naming, food-label or regulatory clearance; domain, hosting, platform, app, payment and transaction fees; advertising spend; ongoing marketing, content or website maintenance.

Discuss the complete launch

Accountable delivery

Efficient tools. Accountable human decisions.

Modern production tools help us move efficiently. Every commercial decision and final asset is directed, reviewed and approved by people.

You review and approve at defined stages. Final assets are handed over. Relevant domain, platform, analytics and payment accounts remain in client ownership or control. Efficient iteration does not mean automation replaces judgement, and it does not make AI output automatically original, trademarkable, copyright-safe or legally compliant.

Direct adviser

One adviser connecting coffee, product and commercial decisions.

Tristan Creswick · Academy Director and Founder

  • 27 years of Australian coffee-industry experience
  • Leads Cottle Coffee Academy’s roasting programs
  • Direct adviser for Launch Your Coffee Brand
  • Founder, World Espresso Championship

Tristan is the founder of the World Espresso Championship, an international competition built around controlled conditions and blind comparison. That work requires him to connect product, equipment, workflow, standards, people and execution as one operating system—the same connected thinking a new coffee business needs before committing its capital and reputation.

He will recommend the operating model that fits—even when that means staying with an external manufacturer, a modified scope, or waiting before committing capital.

Consultation

An enquiry is not automatic acceptance.

  1. Complete the short Coffee Brand enquiry

    Current stage, intended range, supplier situation and production-support interest.

  2. Preview the prepared WhatsApp message

    Review and edit it before anything is sent.

  3. Send it directly to Tristan

    Opening WhatsApp does not submit an application or accept the business into the program.

  4. Confirm fit and any production scope

    Discuss the customer, product direction, supplier position and whether brand or website production is needed.

Questions

Before you request a consultation

Do I need to own a coffee roaster?

No. This program is designed around an external roasting or manufacturing partner. Internal roasting equipment is not required.

What is the difference between white label and private label?

White label usually means an existing supplier product is sold under your brand, with fewer product-development variables. Private label usually means the supplier develops or adapts a more specific product, blend, roast, packaging or specification, with greater development, MOQ and commercial complexity. Suppliers do not always use these terms in exactly the same way. The program helps you compare the product, service and commercial terms actually being offered.

Will Cottle Coffee Academy supply or manufacture my coffee?

No. The program remains supplier-neutral. No manufacturing, roasting, packing, warehousing or fulfilment service is promised unless a separate written arrangement is verified. Final contracting remains between the client and the selected supplier.

Does the fee include my first coffee order or packaging print run?

No. Inventory, minimum orders, printing, manufacturing and supplier charges are separate from the MYR8,990 program fee.

How many products can we plan?

The initial program scope covers up to three planned coffee SKUs.

Is logo and packaging design included?

The core MYR8,990 program includes a packaging brief, not complete identity or artwork production. The MYR5,990 Brand Identity & Packaging Launch Pack is optional.

Is the website included?

Not in the core program. The MYR6,990 E-commerce Website Launch is optional, limited to five core pages and three products, and excludes domain, platform, payment fees, photography, legal drafting and guaranteed traffic or sales. The client must own or receive administrative control of the relevant accounts.

What is included in the MYR19,990 Complete Coffee Brand Launch?

The six-week core program (MYR8,990), Brand Identity & Packaging Launch Pack (MYR5,990) and E-commerce Website Launch (MYR6,990). Separate value MYR21,970. Saving MYR1,980. Approximately eight weeks after required information, samples, decisions, specifications and platform access are ready. That is not a guaranteed public launch date. Inventory, manufacturing, print, photography, legal clearance, platform fees and advertising remain excluded.

Will you guarantee sales or a launch date?

No. The program provides structured development and production within the stated scope. Supplier, client, platform and market dependencies affect timing and results. Cottle does not guarantee sales, margin, profit, traffic, rankings or a market-launch date.

Can we join as two founders?

Yes. The program price includes up to two designated founders or key operators from the same business.

What if I want to roast my own coffee?

This program is not built around operating roasting equipment. Compare the four coffee-business models on the Launch Your Coffee Business hub, including Micro-Roastery if that is the operating model you actually want.

Compare the four coffee-business models

Is this an SCA course?

No. Launch Your Coffee Brand is not an SCA course and does not include an SCA credential or endorsement.

Launch Your Coffee Brand

Request a Coffee Brand consultation

Your answers will be prepared as a WhatsApp message for you to review and send to Tristan. The enquiry does not accept the business into a program.

Current stage (required)
Current direction (required)
Have supplier conversations started? (required)
Intended sales channels (required)
Planned coffee products (required)

Initial program scope is up to three planned coffee SKUs.

Production support interest

Launch Your Coffee Brand · White-Label & Private-Label Launch Program

Six weeks. MYR8,990 per business. Up to two people.

Request a consultation. Do not buy a roaster—or a brand system—before the operating model is clear.

Request a Coffee Brand consultation

Want to operate your own roaster instead? Compare the four coffee-business models.