Producing coffee
A development batch
Isolated roasting work can create a promising sample. It does not yet prove that another business can depend on you week after week.
Twelve-week wholesale-roastery launch program
Build a roastery capable of earning repeat business—not merely producing coffee.
Develop the production, quality, pricing, sampling and customer-onboarding systems that wholesale buyers need to depend on you. Recurring supply to cafés, restaurants, offices, retailers and other businesses.
Twelve weeks · MYR29,990 per business
Up to two designated founders or key operators. Includes Two-Day Coffee Roasting Fundamentals and Four-Week Roast Development Program.
Planned intake — commercial-roaster access being confirmed. Acceptance and timing are confirmed only after the commercial-production component is secured.
Led directly by Tristan Creswick27 years of Australian coffee-industry experience · Founder, World Espresso Championship
The operating model
Your customer is trusting your roastery with part of their own reputation.
A wholesale promise is made every time a customer builds your coffee into their own business. Recurring orders are earned through product, reliability, documentation, communication and service—not by roasting a larger batch once.
Supplying a business
A recurring system
Wholesale customers rely on quality, availability, delivery, communication and support so they can serve their own customers. Production must become planned, documented and repeatable.
Customer types may include independent cafés, restaurants, offices, retailers, hotels or selected multi-site operators. They do not all need the same product, service or pricing. Wholesale is not simply selling larger bags at a discount, and a larger roaster does not create commercial readiness by itself.
A different operating system
This is not a higher-priced Micro-Roastery.
The principal revenue model, production responsibility and customer dependency are different. The program helps connect those systems. It does not guarantee accounts or contracts.
- Forecast demand and production capacity
- Green-coffee availability and replacement planning
- Product or blend continuity
- Profile documentation and controlled change
- Scheduling across customers and products
- Yield, labour, packaging and delivery economics
- Batch identification, traceability and release
- Packing, dispatch and delivery expectations
- Samples, trials and conversion stages
- Onboarding information and agreed support
- Communication when product or delivery changes
- Complaints, corrective action and retention risk
If packaged coffee sold directly is the main model, review Launch a Micro-Roastery. If your own café or tasting room is central, review Launch a Micro-Roastery Café. If production will remain external, review Launch Your Coffee Brand.
Review Launch a Micro-Roastery
Review Launch a Micro-Roastery Café
Fit
Built for founders whose customers are other businesses.
Strong fit
- Principal launch model is recurring supply to other businesses.
- A smaller roaster preparing a genuine wholesale production and service system.
- Two founders or operators dividing production/quality and commercial responsibility.
- An existing coffee or hospitality business building internal commercial roasting capability.
- Equipment, product, production, pricing, sampling and onboarding decisions that need to be structured together.
Not yet
- Seeking promised accounts or rapid profit.
- Expecting the fee to include equipment, premises, inventory, licences, leads or contracts.
- Principal model is outsourced production.
- Principal model is direct consumer sales at small-batch scale.
- Principal model is the business’s own café or tasting room.
- Not prepared to assign an accountable production and quality operator.
Availability
The complete program is not fully available yet.
The planned complete program requires at least two dedicated days on a genuine larger production roaster. Equipment, venue, scheduling, insurance/safety and delivery access are being confirmed. Until that component is secured, this page is open for registration of interest—not a confirmed intake, and not a payment path.
What is being secured: a genuine larger production environment, at least two dedicated delivery days, trainer and participant access, and the safety conditions required to run those days. Machine brand, venue, dates, batch size and kilograms are not published until they are confirmed.
Two-Day Coffee Roasting Fundamentals and Four-Week Roast Development Program remain the included roasting pathway. The larger-roaster work is a required planned component, not currently bookable delivery.
Who participates
Someone must own product release, production planning and customer commitments.
Production
An accountable roaster
At least one participating person should carry genuine responsibility for roasting production and quality control. If the owner will not roast, the designated production operator should complete the practical development.
Commercial
A second key role
A second participant may focus on commercial leadership, operations, customer onboarding or another agreed key role. Two people are not a finished production roster.
The price includes up to two designated founders or key operators from the same business. Two participants do not automatically receive two independent private enrolments in every included course. Practical attendance remains subject to verified capacity, scheduling, venue and safety requirements. The program does not recruit staff.
Included roasting pathway
Foundation, coached development, then commercial production thinking.
Included
Two-Day Coffee Roasting Fundamentals
For designated participants, within verified capacity and scheduling. Core roasting concepts, safe operating practice, and a common language for later product and production development.
Included
Four-Week Roast Development Program
Coached development beyond the foundation: set product targets, roast, review and adjust through repeated cycles, and evaluate rested coffee in its intended finished beverage. The current verified format uses rolling Sunday participation plus a final tasting, with approximately three hours of coached roasting each Sunday, subject to timetable and equipment capacity.
Planned — not yet bookable
Larger production-roaster days
At least two dedicated days on a genuine larger production roaster are required for the complete program. They are a bridge from development work to commercial production thinking. They are not currently confirmed, and two days do not create mastery of a specific machine.
The Sunday development rhythm may include Q&A; review of rested coffees in their intended finished beverage; lunch and peer exchange where included; coached roasting; a short quality-control cupping; then the next experiment. Immediate same-day cupping is not the only or final judgement. Dates, batch counts and exclusive machine access are not promised.
Twelve-week applied launch program
Connect production, quality, pricing, sampling and recurring service.
These are grouped phases of work for one business—not a classroom syllabus, and not a claim that each phase occupies one exact calendar week.
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Model, customer and capability
Define target wholesale segments, the service promise, founder/operator roles, current roasting capability, realistic launch scope and critical dependencies.
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Site, equipment and production system
Build a commercial-roaster specification framework. Map site, utilities, ventilation, storage, packing, dispatch and which technical decisions require qualified providers.
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Product and sourcing architecture
Establish green-coffee sourcing and replacement logic, initial product or blend architecture, and intended-use connections to customer segments.
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Documentation, quality and traceability
Establish profile and batch records, identification and sample-retention logic, sensory and intended-beverage review, and introductory release, hold, rework or rejection decisions.
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Yield, costing, packaging and scheduling
Connect verified cost inputs, introductory wholesale pricing logic without a promised margin, a production-scheduling framework, and packaging units the operation can actually control.
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Sampling, onboarding and recurring service
Define sample qualification, trial feedback, customer information, order/delivery expectations, issue resolution, and a launch and continued-development roadmap.
Equipment and site
The production roaster is one part of a larger system.
There is no universal recommended capacity. Maximum nameplate capacity is not sustainable real-world throughput. A future volume forecast does not prove equipment suitability.
- Target customers, products and beverage applications
- Forecast launch demand and sensible growth
- Batch size, rhythm and product changeovers
- Green-coffee receipt and storage
- Roasting, cooling, destoning, rest, packing and dispatch
- Electrical or gas requirements
- Ventilation, exhaust and emissions
- Heat, noise, fire safety and workplace separation
- Packing, labels, coding and identification
- Cleaning, maintenance, parts and local support
- Data capture and repeatability
- Total acquisition and operating cost
Equipment suppliers, qualified contractors, building professionals, fire-safety professionals and relevant authorities may be required. Cottle Coffee Academy does not replace their technical, engineering, architectural, installation, fire-safety, environmental, food-safety or regulatory advice. This program does not sell equipment or name a default commercial partner.
Product and sourcing
Wholesale products must be valuable to the buyer and controllable to produce.
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Define the customer first
Establish customer segments before expanding the range. Decide where a blend, single origin or other approved structure genuinely serves the buyer.
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Connect roast to intended use
Connect roast development to espresso, milk, filter or other approved applications without launching more products than sourcing, production, inventory and quality systems can control.
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Plan replacement, not surprise
Assess green-coffee availability, seasonality, replacement risk and minimum-order implications. Define documentation and approval steps before a replacement component or profile change reaches customers.
The program does not guarantee access to a particular coffee or supplier, and it does not publish blend formulas, green-coffee costs or shelf-life claims as universal facts.
Documentation and release
If you cannot explain what left the roastery, a wholesale customer cannot depend on it.
- Product and green-coffee identification
- Roast profile and version control
- Batch, date and lot identification
- Production notes and machine context
- Sample retention where appropriate
- Sensory and intended-beverage review
- Release, hold, adjust, rework or reject decisions
- Approved product-change communication
- Complaint, investigation and corrective-action records
This is an introductory operating framework, shown here as a conceptual system—not a certified food-safety, HACCP, ISO, recall, laboratory or regulatory-compliance system. Formal compliance, audit or certification needs qualified advice and separately verified implementation.
Costing and pricing
Wholesale pricing has to support reliable supply, not merely undercut another roaster.
The program may help connect green-coffee cost; freight and sourcing costs where verified; roast loss and usable yield; labour and production time; packaging; client-supplied overhead assumptions; samples; picking or delivery; and payment-term or service-load questions at an introductory planning level.
No universal margin percentages, roast-loss assumptions, prices per kilogram, delivery thresholds, credit terms or payback periods are published here. The program does not provide accounting, tax, finance, credit or investment advice.
Sampling and repeat business
A wholesale client is taking a real operational risk when they change coffee.
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Identify a plausible fit
Understand the customer’s equipment, menu, volume and intended use at an appropriate level.
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Offer an agreed trial
Use a sample or trial approach both businesses understand, then gather structured feedback rather than relying on a bag drop.
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Confirm responsibilities
Confirm product, recipe or support, pricing, order, delivery and communication expectations before supply begins.
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Review early performance
Respond to issues. Repeat business is earned. The program develops this framework; it does not deliver customers, make sales calls or promise conversion.
MYR29,990 core program
What the program develops—and does not include.
Applied business, roasting, production and wholesale-launch development for one business. Not a franchise, distributorship, equipment finance arrangement, premises service, product certification, food-business approval, sales agency, legal service or promise of commercial performance.
Included in the planned program
- Wholesale model and target-customer definition.
- Commercial-roaster specification framework.
- Site and utilities decision brief.
- Production, packing, storage and dispatch workflow.
- Green-coffee sourcing and replacement framework.
- Initial product and blend architecture.
- Product-to-beverage quality logic.
- Profile and batch documentation framework.
- Production scheduling and capacity questions.
- Introductory yield and costing using verified business inputs.
- Packaging, identification and traceability framework.
- Quality-release and corrective-action logic.
- Introductory wholesale pricing architecture.
- Sampling and trial process.
- Customer onboarding and recurring-service map.
- Two-Day Coffee Roasting Fundamentals.
- Four-Week Roast Development Program.
- At least two dedicated days on a genuine larger production roaster only when access and delivery conditions have been confirmed.
- A twelve-week launch and capability-development roadmap.
Not included in MYR29,990
- A production roaster, grinder, destoner, sealer, scales, coding equipment or other machinery.
- Equipment freight, duties, installation, commissioning, servicing or repairs.
- Premises, rent, deposits, lease negotiation, renovation, fit-out or storage.
- Electrical, gas, plumbing, drainage, ventilation, exhaust, emissions or fire-safety works.
- Architectural, engineering, contractor, testing or authority fees.
- Planning, building, food-premises, environmental, fire, signage or other licences and approvals.
- Green coffee, samples charged by suppliers or commercial inventory.
- Packaging manufacture, printing, labels or minimum orders.
- Laboratory testing, product certification or formal shelf-life validation.
- A certified food-safety, HACCP, recall, traceability, ISO or regulatory-compliance system.
- Logo, complete visual identity or print-ready packaging artwork.
- Website design or development unless separately scoped.
- Photography, advertising, sales representation, lead generation, content production or ongoing marketing.
- Wholesale leads, customer introductions, purchase orders or supply contracts.
- Delivery vehicles, freight accounts, warehousing or fulfilment.
- Recruitment, wages, payroll, employment documents or HR advice.
- Legal, contract, tax, accounting, finance, insurance, credit, lease, investment or regulatory advice.
- Barista training or customer-site technical training unless separately agreed.
- Promises of equipment suitability, premises approval, production capacity, product release, supply continuity, customer acquisition, sales, margin or profit.
Optional production
Digital launch production, only if you need it.
Digital launch production is available from MYR6,990. Scope is matched to wholesale credibility, product communication, sample requests and qualified trade enquiries.
This can be discussed if you need help translating the approved wholesale proposition into a customer-facing website or enquiry journey. It is not included in MYR29,990, is not required to join the core program, and is not a complete wholesale brand, packaging, e-commerce, trade-portal and CRM package. Trade pricing, account login, recurring ordering, ERP, inventory, fulfilment and CRM integration are not included without explicit scope. Photography, custom software, platform fees, legal policies, advertising, lead generation and ongoing marketing are not included unless separately contracted. A website does not generate qualified wholesale buyers automatically.
Direct adviser
One adviser connecting product, equipment, documentation, workflow and execution.
Registration of interest
An enquiry is not program acceptance.
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Complete the short wholesale-interest form
Stage, production responsibility, intended customer segments, equipment and premises status.
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Preview the prepared WhatsApp message
Review and edit it before anything is sent. The message is a registration of interest, not a confirmed intake.
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Send it directly to Tristan
Opening WhatsApp does not submit an application or accept the business into the program.
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Confirm fit after delivery access is secured
Acceptance is conditional on model fit and complete delivery availability.
Questions
Before you register interest
How is this different from Launch a Micro-Roastery?
This program is built around commercial production and recurring supply to other businesses, with deeper production, documentation, pricing, sampling and onboarding systems.
Is the program currently available?
Registration of interest is open while the commercial-production component is secured. The complete program is not fully available until at least two dedicated days on a genuine larger production roaster are confirmed.
What roasting development is included?
Two-Day Coffee Roasting Fundamentals and Four-Week Roast Development Program, plus at least two dedicated larger-production-roaster days only when confirmed under the availability gate.
Why does the program require a larger production roaster?
It provides a necessary bridge from development-scale learning to the workflow, planning and documentation questions of commercial production. It does not create instant mastery.
Can two founders or operators join?
Yes. The price includes up to two designated founders or key operators from the same business, subject to practical capacity, venue and scheduling.
What if the owner will not roast?
A designated production operator responsible for roasting and quality release should participate in the practical development.
Do I need to have a premises or production roaster before applying?
No. The consultation establishes the current stage. Qualified providers and relevant authorities must resolve technical, site and approval requirements.
Does the fee include equipment, green coffee or packaging?
No. Equipment, inventory, supplier orders, printing, premises and related costs are separate from MYR29,990.
Will you introduce us to wholesale customers?
No customer introductions, leads, purchase orders or contracts are promised. The program develops the sampling, qualification and onboarding system.
Does this include a certified food-safety or traceability system?
No. The program develops an introductory operating framework; formal compliance, audit and certification work requires qualified support.
Does the program include a website?
No. Digital launch production is available from MYR6,990 and is scoped separately around wholesale credibility, sample requests and qualified enquiries.
Can you guarantee commercial readiness after twelve weeks?
No. Readiness depends on capability, equipment, site, approvals, products, documentation, quality systems and other dependencies.
What if most sales will be direct to consumers or through our own café?
Then Launch a Micro-Roastery or Launch a Micro-Roastery Café is the closer operating model. Compare the four coffee-business models.
Is this an SCA course?
No. Launch a Wholesale Coffee Roastery is not an SCA course and does not include an SCA credential or endorsement.
Launch a Wholesale Coffee Roastery
Register your interest
If WhatsApp does not open, copy the message and send it to Tristan on +60 12-650 1615.
Launch a Wholesale Coffee Roastery
Twelve weeks. MYR29,990 per business. Up to two people.
Includes Two-Day Coffee Roasting Fundamentals and Four-Week Roast Development Program. Planned intake — commercial-roaster access being confirmed. Register your interest rather than treating this as a confirmed start.